Bakugai (an Exlosive Shopping Spree) by Chinese Tourists in Akihabara

These days, tourists in Japan are increasing, especially Chinese tourists. They buy so many things, and this phenomenon is called bakugai (爆買い, an exlosive shopping spree). This term “bakugai” became the buzzword of the year in 2015.

akihabara

You can see many Chinese tourists buying a lot of things everywhere in Japan. Especially Akihabara is famous and popular for Chinese people. Large retail stores, Onoden, Laox, Edion are lined in the street. Many buses for Chinese are parking, and electronic stores are full of Chinese people.

akihabara

The Laox’s president is also Chinese. Laox was a ordinary electronic shop, but because of poor business performance, it was bought by a Chinese company in 2009. Laox has many Chinese employees, and they know well what are popular among Chinese people. Laox Akihabara has seven stories, and it sells not only electronic appliances but also cosmetics, medicines, kitchen knives, brand bags, and Hello Kitty goods.

akihabara

Chinese tourists have been increasing it is said because it is easier to get visas, they want to buy Japanese things, and they became rich enough than in the old days.

akihabara

They buy home appliances like rice cookers, thermos bottles, or shower toilets with warm toilet seats (washlet). They often buy a large amount of these things, for example three rice cookers and five shower toilets each person, because they distribute relatives or friends. Medicines or cosmetics are also popular. Chinese people believe things which are sold in Japan are good and reliable, though these things are made in China. In addition, it is cheaper to buy these things in Japan because of Chinese tax and weak yen.

akihabara

This Chinese bakugai has been in a topic since 2014, and many Chinese tourists came lunar happy new years in 2015 and 2016. When will finish this spree? Where and what will Chinese people go to buy next?
[How to go]  Near Akihabara Station (秋葉原駅)

The Otaku Encyclopedia: An Insider's Guide to the Subculture of Cool Japan
Patrick W. Galbraith
Kodansha USA
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